The Boyz in The Hood are Always HARD
DYSE ONE LA CULTURA
Back in 1986
twelve year old DyseOne moved from rocking graffiti on stationary walls to Denim jackets, pants, hats, and anything else that his peers could sport around the neighborhood. This became his Southern Cali way of going All City, and helped solidify a place for graffiti-inspired apparel on the West Coast. Although heavily influenced by New York graffiti artists, DyseOne integrated additional elements and transformed it into a new West Coast style. Never willing to stagnate, the name DyseOne became known for innovation and collaboration both on walls and in the fashion industry.
As the name DyseOne matures,
it symbolizes the struggle to survive, the ability to reinvent one’s self, and the unstoppable desire that so many of us have to express ourselves in creative ways. DyseOne is no longer the name of one person; it is now the collaborative effort of more than two decades of work by numerous people who believe in cultivating success with a style all their own. Almost 25 years after those first denim jackets, DyseOne has become a brand for those who are out there making things happen.
This means they refuse to simply be labeled or stereotyped by others; instead, they stay strong-willed and independent while exploring the thrill of new challenges and hard-won success. Bumps and scrapes are not options; they are marks of honor and dedication.
DyseOne is a place where no one fails; they become more dedicated. DyseOne transforms barriers into works of art. DyseOne is a revolution of the 21st century human spirit that sees beauty where few dare look and finds excitement in that which many consider unworthy. DyseOne is the essence of a new millennium. DyseOne is a World-Wide culture for the 21st Century.